Future Technology participates in Middle East Call Centre Show 2008

Date : 01-04-2008

Regional call centre community gathers to improve quality of remote customer interaction in Middle East.

High on the agenda are the enormous potential to improve the quality of remote customer interaction in the Middle East and how professionals in the call centre community can help each other to overcome common challenges.

Other features of MECC ’08 include an expanded exhibition floor featuring many of the new technology innovations that are appearing in the customer interaction space such as real time performance management and working Automatic Speech Recognition (ASR) in Arabic; plus a new, low-cost conference format that is designed to help companies cope with rapidly emerging, new forms of communications.

Another major development in the region, and signifying the sector’s coming of age is the formation of a Middle East Call Centre Forum.

One key aim of this association is to represent the region at international events but more urgently, it’s goals are to help raise the profile of the profession in the region, support the achievement of internationally recognized qualifications, help proliferate call centre best practice and provide a networking forum for members to learn and share ideas with each other.

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